Tuesday 20 March 2007

Mary launches skin cancer campaign

Today Crown Princess Mary has visited the Butterfly Kindergarten in Gentofte to launch the Danish Cancer Society's skin cancer awareness campaign "Turn down the sun between 12 and 3". Crown Princess Mary read from a book for children called A Book About the Sun written and illustrated by the Swedish author Pernilla Stafeldt which has a foreword by Crown Princess Mary. In Denmark skin cancer rates have tripled in the last 30 years and it ranks seventh worst in the world (Australia is the worst, but survival rates are highest).

Crown Princess Mary's weblog (in Danish)
Press release about the campaign (in Danish)
B.T. (in Danish) 'Mary advarer mod hudkræft'

TV2 - Mary læste højt i børnehaven (article in Danish)
TV2 photo gallery
Danish Weather Bureau (article in Danish) 'Skru ned for Solen: Ny kampagne fra Kræftens Bekæmpelse' about the new campaign
Danish Cancer Society photo gallery

TV2 video clip (1:20) of Mary's arrival and reading to a group of children
Danish Cancer Society video clip (3:29) Mary reads the story with the children
Danish Cancer Society video clip (1:32) Mary demonstrates the art of the hat!
Local Eyes (1:36)

From TV2:

Australian National Nine News video clip (1:20) - Slip, slop, slap This is the Australian sun smart slogan, slip on a shirt, slop on some sunscreen and slap on a hat!
TV2 video clip (2:17) here Mary replies to a question asked by reporter TV2 Lally Hoffman and she says with Christian she leads by just doing and applies sunscreen.
DR.dk video clip (1:40)

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Blogger Nell said...

Really nice to see that Crown Princess Mary has something worthwhile to teach the Danish people.Such a lot of news is concerned with her wardrobe hair style etc. This is much more in depth. Along with the "Anti Bully Campaign"
Keep up the good work.

11:57 am  

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